Ernesta Statkutė Jewelry

Ernesta Statkutė jewelry is a luxury handmade jewelry brand. The main objective of working with this client was to start promoting their brand and increase conversion rates through Meta and Google Ads paid advertising. Also, to refine the social media strategy.

Brand Problems

- No consistency in social media. After starting working with Ernesta Statkute jewelry brand. We saw that posts on social media are not published very often. So, it caused a lack of followers growth and engagement to current customers.

- Doing no advertising. Ernesta was not taking any advantage of Meta and Google ads to spread her brand awareness.

- Not taking advantage of the newsletter. We knew that this brand had a small amount of subscribers in the brand's pocket. So, it was one of the problems of creating a bigger community who loves Ernesta jewelry.

- Lack of brands' most important KPI - Leads. This brand was facing a drought in getting new leads that are generating income for their business. This was the number #1 thing they wanted to fix with the help of our marketing.

- Lack of quality traffic. The analysis showed that the quality of this brands website traffic was bad and lots of users were bouncing out very quickly. In order to receive more leads, we needed better quality traffic coming to the website.

- Lack of knowledge about competitors advertising. Customers were not familiar with the content that competitors were creating and putting out.

- Inconsistent sales. The analysis showed that sales of the Salanida brand have been continuously increasing and decreasing. In order to increase sales on social media, we decided that it was important to first develop a clear and effective social media advertising strategy.

‍- Lack of knowledge about competitors' advertising. Customers were also not very familiar with the content that competitors were creating for their own brand ads. Customers were also not very familiar with the content that competitors were creating for their own brand ads.

‍-Not taking advantage of the newsletter. The client had newsletter subscribers that could have been tested using the advertising platform, but did not do so.

Our Solution

- Started posting quality reels, stories and posts more often;

- Developed an advertising strategy and started advertising on Google and Meta platforms;

- Increased the list of subscribers to our newsletter by using popups and meta platform for collecting leads;

- Made recommendations on how to optimize the brand's website.

- Carried out a competitor analysis and provided the client with examples of professional advertising content;

- Created clear vision for doing marketing, achieving more quality traffic & leads;

- Made some improvements on their website in order to get better results from our marketing (CRO)

- Carried out a competitor analysis and provided the client with examples of professional advertising content;

- Developed an advertising strategy;

- Increased the list of subscribers to our newsletter;

- Made recommendations on how to optimize the brand's website.

Results

After we started increasing the frequency of posting various content on social media, it showed that followers started growing (Also, with ads help ether). They were not only following the brand but also engaging which was a really decent point. Because most of the brands have a lot of followers but the engagement is really low.

Talking about advertising, due to the starting month we saw that sales increased twice, because more people started seeing the new brand. By sending traffic and using conversion objectives. We increased sales 3 times the previous month. The most successful thing were videos about how Ernesta is creating her jewelry in her mini factory (Providing an example down below).

Finally, about the emails. By using popup which determines: subscribe and get a 10% discount and news about what kind of jewelry superstars wear.

Also, with ads strategy we increased subscribers base by 200%. If you want to know more about this luxury, handmade brand, please write to us.

After we created clear vision for doing marketing and achieving more quality traffic & leads, we made very specific content for each audience that we targeted. Then, we created new landing pages for more leads collection and tested out which platform works the best for this brand.

In 4 months period this B2B Aviation Marketplace niche brand went from getting 3-5 leads/month (previous 6 months average), to 20-21 leads/month. This is what we call Pump Up Your Sales! If you want to know more about this pumped up brand, feel free to contact us.

We created more audiences to tested out which performs the best. We came up that broader audiences are much more profitable then narrow. After it we new that we have to test more visuals than before and find out the performing ones. So, that really helped to have consistency and pumping sales.

Also, during all the time that we have been working, our team asked to create subscribers lading page to collect more of them and it worked! Not only we had more subscribers but the conversions through emails were much more better. Long story short. If you want to know more about this luxury, sustainable brand, please write us.

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